What numbers should we be looking at
There is a real issue this days and a lot of talk about online advertising and its effectiveness in actual sales. Along with the discussion on the method of advertising i.e. banner ads (low effectiveness if any) adwords (medium effectiveness) and now social media marketing (effectiveness TBD) is how do you show value and what determines rates? Well many people feel that traffic is the Holy Grail of the online world. The more I study social networking the less I feel that pure volumnes of traffic is what you want. I mean after all I might accidentally type the wrong url and land on a page or click on a link in a email and be sent somewhere and it does not by any means constutue a interest in what is on that page. Yes the numerical analysis and statistics on large numbers deal with the wayward online vistor but I still think there is a problem. Why would you want to drive million of people to a site not knowing if they have any interest in the products being sold there. It seems to me that this is like throwing a dart at the wall with a blindfold on hopeing it will hit your target. This is where social netwroks come into play and not just the large netwroks like myspace and facebook but the focused netwroks like petnation and the many smaller netwroks on a site like ning or used by a company like thinkpassenger. IF you knew that there where 50,000 people aerlly interested in a topic and are willing to engage and talk about their specific needs wouldn’t you sell to them ??? I really understatnd network dynamics and from pure numbers POV there is valuable data on what is going on but I think that engagement with people in social networks or groups is much more direct. For instance if you knew I was in a group on facebook for the TV show NCIS wouldn’t CBS want to target to those 40,000 people in various ways ? What are your thoughts……
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