Influence the Sale through social networks
We have seen the growth of the social network market dramatically over the last few years. With it we now see that a social network is more than a web page. In fact the people that participate on the network had added value to product or killed them if their influence is over a large enough population. With this realization some of us have looked at this “influencers” as a new means to advertise. Most people that are marketing via the web are coming to the realization that banner ads are not driving sales in any significant way. So what do you do? Well the use of social media and in particular engaging the “influencers” and selling them on the merits of your product drives more sales than a banner ad. This is not a new concept selling your product based on the endorsement of a friend, but now due to a concept of weak ties in a social network that “friend” has the ability to endorse your product to millions of “friends”. But it doesn’t stop here for the people in the network or the sellers of product. There is now a responsibility to follow up on that sale and determine that the quality and satisfaction is high. If not as quickly as your product is endorsed it will be killed by the same people. I am fascinated by social networks and the potential what do you think ?
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