Online Audiance Measures is Comscore, Neilson and Quantcast the Right Direction ?

There is a real issue this days and a lot of talk about online advertising and its effectiveness in actual sales.  Along with the discussion on the method of advertising i.e. banner ads (low effectiveness if any) adwords (medium effectiveness) and now social media marketing (effectiveness TBD) is how do you show value and what [...]

Social Media

We have seen the growth of the social network market dramatically over the last few years.  With it we now see that a social network is more than a web page.  In fact the people that participate on the network had added value to product or killed them if their influence is over a large [...]